Different Varieties of Bulk SMS Solutions

• The scenario in which we are living in is the age of internet marketing. This is an era where everything is available at just one click of the mouse on your system. So, there is no use using old and conventional methods to send world-related and business messages. When the entire world is surviving on the internet, it does not make sense to use old techniques of promoting a business. Bulk SMS is one of the fastest and most supreme ways of business promotion. There are redefined services available in this category where the providers make use of software programs that enable the clients to send their promotional messages in one go.

  Why Go for Bulk Messaging Solutions?

  Sending messages is the most effective and cheapest medium of communication. It is only because of this reason that bulk SMS has garnered huge recognition across the market within a very short span of time. This is a service that enables you to send messages to end the number of people at just one click. Business promotion gets better with the use of this service. If you are the owner of a company and you are declaring some offers and discounts during the festive season then obviously you would want your consumers to know about it, right? This is where using bulk messaging solutions can prove to be highly advantageous.

  There are many providers that offer the leading and the best solutions in this field. Majority of the providers offer their clients certain software, a mobile application, a web interface or they integrate an SMS API with the systems or the websites of their consumers. One of the greatest benefits that come from the use of bulk messaging solutions is that the messages reach the clients directly on their mobile phones. It has been proved through research that people have an increased tendency to read messages that they receive on their mobile phones. Bulk messages come with an open rate of 98% with the messages being read by the recipients within 5 minutes of delivery.

  Make Your Customers Aware through Promotional Messages

  Promoting a product or service is one of the most challenging tasks for an organization. Majority of the businesses make use of promotion tools for this purpose. However, there is one thing that they miss out on and that is going for promotional SMS. Promotional messaging services can be taken for sending service or product promotion messages to recipients across the country and that too within rates that can easily be afforded. Promotional messages can be sent to opt-in contact numbers and non-DND numbers within a specified time so as not to disturb the recipients. You will be provided proper guidance right from the start to the finish of the procedure from the provider that you are working with.

  Win the Trust of Your Consumers with Transactional Messages

  Transactional messages are sent to individuals when they make any transactions online. Nowadays, anything that is purchased online requires proper verification or identification, especially if there are credit cards and other modes of payment involved. The verification is done by sending an OTP or One Time Password to the mobile number of the person carrying out the transaction. Such messages are called transactional messages and they help businesses in winning the trust of their clients. However, it is to be noted that transactional messages are sent only to registered customers. There are companies that offer exceptional services in this field. Take for example; they give their clients the flexibility of sending messages 24/7 from their very own 6-character Sender IDs.

  Promote Your Products and Services through Business Messages

  Your provider will configure both transactional and promotional SMS routes for you so that you can easily and conveniently send business messages to end the number of individuals. The providers in this field make use of intelligent routing technology and bulk SMS gateway for assuring top class delivery rates for all kinds of messages.

Why Bulk SMS Dominates The Other Digital Tools Of Marketing?

SMS is the crucial part of every business’ mobile marketing strategy. In today’s context, SMS marketing is more successful than ever before where business to consumer (B2C) is witnessing remarkable growth.    

Even after the arising of so many digital platforms, SMS still is one of the most effective ways to communicate with the audience. The utility and importance of Bulk SMS can be seen with the fact that more than 98% of the messages are opened within few minutes of being sent. Most of the marketers believe that text message marketing is an incredible cost effective method of communicating business information to the target audience. An effective mobile marketing strategy is governed by some key principles. These principles are mentioned below: 

Implementation of mobile analytics

It is essential to enable your website or app to get crucial insights of mobile analytics. Such exercise will ensure that you are getting the data required to understand how to interact with customers on mobile devices.  

Know how your audience uses mobile phone

The way your audience use their mobile phones is one of the determinants to establish an engagement with them. Added to that, to know the way your audience use their mobile phones enhances your ability to engage with them. Such understanding of their use of these mobile phones enables you to take many crucial decisions successfully and hence increases the efficiency of the marketing strategy.

Convert your leads into sales 

Research has shown that consumers prefer communication with brands by way of mobile messaging. Businesses are in need to re-define and optimize their mobile marketing strategy to leverage those leads who have shown their keen interest in your communication or your product/services. Mass texting is the proven most effective mobile marketing tool to convert such leads into sales. 

Make the most of billions of cellphone subscribers 

Needless to mention the huge number of mobile users across the world. Such huge numbers of cellphone users also depict the largely untapped power of SMS. As many as 7 out of 10 customers believe that enterprises should use SMSes to establish effective communication with their customers. Besides, a big 91% of the people who receive promotional and related text messages find them to be useful and significant. 

Opportunity to establish two-way communication with the customers

Mass texting further given an opportunity to establish two-way communication with your customers  or target audience. The advanced solutions of the text message enables one to gather customer feedback, their choices and preferences regarding your product and services. In this way a business can gather crucial insights via SMS and can improve the quality of its goods and services. Besides, advanced features like personalized messages give you an opportunity to send personalized messages to all of your customers.

Making The Choice Of The Best Bulk SMS Gateway Provider

Generating good leads and transforming them into consumers are activities that require efficient marketing tools. There are different varieties of marketing procedures and tools that need to be used by businesses that want to witness an increase in sales and revenues. Professional marketing campaigns and the right tools result in definite success. Recently, bulk SMS marketing is widely being used as one of the most successful strategies for promoting the services and the products of a business. This is one tool that helps businesses in reaching a large number of consumers within a very short span of time. It is of good help when it comes to conserving money and time.

Factors to Consider

Considering the above circumstances and end-results, it makes sense to carefully evaluate a number of factors influencing the effectiveness of your bulk SMS campaign. SMS gateway providers that offer magically low rates generally do not have the ability to be of good help to their consumers. In fact, their low rates reflect completely insufficiency in investments made in telecom, infrastructure, product features, and consumer support. Some of the most important factors that need to be considered when making the choice of a bulk SMS gateway provider are as follows:

Go for Providers Offering Maximum Delivery Rates

Always try to go for the services of a Bulk SMS Gateway Provider that promises top-quality delivery rates along with ultra-low latencies for all the SMS messages. Also, make sure that your provider is fully compliant with standard regulations that have been put in place. Going for maximum delivery rates is important because there are many SMS providers that are generally connected to single aggregators or operators through a rudimentary bulk SMS gateway. This probably means that any glitches in connectivity can result in several glitches across the day. The end result would be missed or delayed SMS or lost transactions.

Indulge in SMS Campaigns that are Loved by Consumers

Your bulk SMS provider should have the ability to easily creating customized and powerful SMS campaigns directly from the web user-interface. Regardless of whether it is sending SMS in regional languages, personalizing texts through merge fields, staggering or scheduling the pushes or attaching images and files, your bulk SMS gateway provider should have the potential of carrying out all the above-mentioned functions. Your provider should also offer you the ability to create and sending personalized coupons, surveys, and tickets.

Powerful APIs for Convenient Integration

The SMS APIs provided by your provider should go beyond send SMS functionality. They must give you the ability to fetch delivery reports, scheduling campaigns, receiving SMS and pulling results from surveys and mobile forms. Your provider should also offer you extensive API documentation along with sample codes that can be widely used in different programming languages. All these functions will probably help with faster market, deeper integration and lower growth effort.