What are the Factors to Consider When Choosing a Bulk SMS Gateway Provider?

A bulk SMS gateway provider in India generally offers mass text messaging, promotional SMS and transactional SMS solutions as per the requirements of a business. Some of the most important things you should know when choosing these providers are as follows:

• Choose a Bulk SMS API Provider that Offers Varied Services: It is always a great idea to have just one SMS gateway provider that has the potential of providing an SMS podium that is not just robust but also has the ability of handling different varieties of messages. This can prove to be highly advantageous for businesses. Whether it is mass text messaging, promotional messages or transactional messages, having just one provider offering all these solutions can make it easier for the businesses to strategize their promotional campaigns in a more effective manner.  This can further enable the businesses to reach out to target audiences in huge numbers.

• Always carry out proper evaluations and texts before finalizing the deal: It is very important for businesses to check if their bulk messaging service provider has the ability of offering them a free sign-up extending over a limited span of time. This can come as a major tool that can help businesses in checking the viability of the services provided by the SMS provider they have chosen. This can further enable businesses to experience the potential of their messaging platform and its delivery rate.
• Reliability is always the key: A highly reliable and competent bulk SMS gateway provider will always ensure high uptime level which further allows very little room for mistakes or errors. It is always a good idea to go for providers known for offering an uptime of approximately 99.9%. Also, make sure to go for providers known for offering secure platforms for delivering messages in the most successful manner.

• Scaling at will: The SMS service provider you are going for should have the ability of providing you a platform that can be scaled very easily. The provider you choose should possess the potential of growing along with the growth of your business. T The platform provided by your SMS gateway provider should be able to handle large number of messages delivered with a major growth in your SMS campaigns.

• Look for providers offering 24/7 customer assistance: One thing you must always have in mind is that the best mass text messaging service providers will have good quality customer assistance professionals. You must make it a point to go for an SMS provider having the ability of offering 24/7 customer support. The provider you choose should also help you in driving your promotional campaigns through the day. Going for providers offering 24/7 customer assistance means you will be able to avail faster resolutions for all your issues and queries.

Analytics and data: Your business promotional campaign or the messages you send should be tracked in the right way so as to clearly understand the results generated by the same. If you have made the choice of the right Bulk SMS gateway provider, it will ensure that you get complete and detailed analytics and data on the number of SMSs delivered. This data will be available to you along with all graphical data. As a business, it is important for you to have a very clear picture of the success rate of your marketing campaign. This will further help you in planning your future campaigns and in reaching the right target audiences.

Does Price Play an Important Role in Choosing the Best Bulk SMS Gateway Provider in India?

Making the choice of the Best Bulk SMS gateway provider in India might not be very challenging but only if you know a bi9t about the factors you need to consider. But before that, you need to understand the origin and the use of SMS messaging.

• This service was used for the very first time in 1992. Serving as one of the oldest ways of communicating with individuals and groups of people, an SMS is in huge demand.
• Possibly after even three decades of its origin and use, messaging is still considered one of the most reliable forms of communication.
• SMS is considered one of the best ways of marketing helping individuals know the status of their bank transactions; the delivery of products online and the latest updates on booking tours and travels. SMS is also used for notifying individuals about on-going and promotional offers.

Should Price be the Only Factor When Making the Choice of a Bulk SMS Service Provider?

Every medium, small and large business organization these days has a clear understanding of the power of messaging solutions. Therefore, it makes complete sense to choose the best SMS gateway, provider. There are many reasons why it is necessary to make the right choice in this category.

• Making the right choice can help you in taking an important step forward in running a successful marketing campaign.
• It will also help you in getting closer to your prospective buyers by informing them a lot about the products and services you are dealing in.
• Bulk SMS can even be used for informing buyers about the launch of new products and offers on the existing ones.

But the matter of the fact is the majority of the companies operating in this field will come up with claims saying they are the best Bulk SMS gateway provider in India. This can make it a bit confusing for you to choose the perfect provider. So, how do you go about making the right choice? Here, it is important for you to consider whether the company is actually providing what it has promised.

• Making the choice of an SMS gateway provider is a process that should go way beyond the simple price comparison.
• For running a successful marketing campaign, you will have to factor in various other considerations such as delivery speed, delivery rate, and secure platform, and uptime, mass text messaging potential, personalized and customized messages, API limitations and CRM plugins.
• Going for the most affordable SMS gateway provider might not be sufficient for your requirements. This whole process might get you on a negative path and your business might incur higher costs that what is normal. Make sure the prices quoted by the SMS provider you are choosing do not have any effect on the service quality provided by the same.
• Most of the times, low prices come as an indication of compromised operator connections, outdated product specifications, low quality infrastructure and incapable customer support.
• You must understand that quality generally comes with a good price. Trying to reduce costs might sometimes lead you into spending more and even in losing valuable customers.

Bulk SMS gateway API: simplifying business marketing

Automation is the new key to business success. Business units across all domains are venturing into automated services that can simplify business activities. In accord with the same, Best Bulk SMS Gateway Providers In India such as MsgClub are offering the business units simplified bulk messaging solutions that can automate business marketing. 

We are well aware that marketing is one of the deciding factors for business success or failure. If marketing campaigns are wisely executed, business success is sure to come. On the other hand, if ineffective marketing campaigns are employed, the results may be not desirable. Bulk SMS solution is a modern-day marketing technique that allows the organizations to perform marketing in an automated manner. 

Marketing automation with Bulk SMS gateway API 

As an organization, you need to interact with numerous audiences. Depending upon the operational size of your institution, there can be business audience ranging anywhere between a few hundred to many millions. Bulk SMS or mass messaging allows you to easily interact with the above-stated audience with just a few clicks and effective Bulk SMS Gateway API. 

SMS API is an application interface that hooks your business applications with the bulk SMS gateway. In technical linguistics, SMS API is dedicated software that allows your business application to interact with SMS gateway and Trans-receive short messages. This interface further ascertains you to send and receive short messages without compromising the comfort and aesthetics of your business application. 

Why look for SMS gateway API 

In the process of exploring bulk messaging services, you might wonder why you should look for bulk SMS gateway API. If you find yourself looking for an answer to the same, you are on the right track!

Business applications are developed to accomplish specific purposes. Depending upon the nature and objective of the business, there are numerous business applications in play. To employ bulk SMS services with these applications, best bulk SMS gateway provider in India brings in a range of application interfaces or SMS APIs. Depending upon the associated software, you can choose from this wide range of SMS API and integrate SMS services within your business structure. The thumb rule for choosing a bulk SMS API is fairly simple: both the API and purposive business application must share common programming language/concepts. Therefore, bulk SMS API PHP works well with PHP application whereas SMS API C# blends well with business software developed in C#. To name SMS API java, SMS API ruby, SMS API python are some of the widely consumed application interfaces in the industry.  

Automate marketing

Let us take an instance where you wish to let your customers know about the new range of products and services that you have added to your product line. This business update must be promptly sent to all individuals in the target audience. With smart algorithms of gateway API, you can send this information as short messages to the intended audience with just a few clicks. All that you need to do is customize ready to use a template that suits your needs and simply schedule messaging time. 

Once this simple activity is done, the gateway API takes in responsibility to automatically send SMS to the desired sent of the audience while you relax!

What are the Advantages of Becoming a Bulk SMS Reseller Provider?

A Bulk SMS Provider helps bulk SMS patrons in getting additional revenue simply by purchasing and then reselling the SMS credits to regulars. Basically, what resellers do is that they purchase SMS credits in huge quantities and sell them off in minuscule batches to the clients. Thus, SMS customers get the chance of reselling the credits to the consumers for business or individual functions.

Understanding the Work of a Bulk SMS Reseller Provider through an Example

The work procedure of a bulk SMS reseller goes like this:

• The reseller purchases SMS credits from the bulk SMS provider. Take for instance, the reseller buys 100, 000 SMS credits by paying 2.84 Euro per credit
• Next, the reseller sells the same in groups of 200 at the price of 3.6 Euro per credit.
• Hence, the profit is 3.6-2.84 which comes to 0.76 Euro per credit.
• The provider will not be able to match this rate because 200 credits purchased by the provider will be sold for 3.75 Euro per credit. In case the reseller gets into doing this on a regular basis, it will come to a monthly income of €760.

Thus the resellers will be having a number of smaller trades instead of only a few large ones. The financial incentive is readily structured to meet this objective.

Risk factors for Bulk SMS Resellers

There are obviously certain risk factors that the Bulk SMS Resellers need to take into account.

• One of the greatest risk factor is that the reseller needs to bargain the credits straight from the bulk SMS provider.
• Also, it is necessary for the reseller to amass payments.

Here, it is important to note that there are no expiration limits for the SMS credits bought by the reseller.

Advantages for the Resellers

There are large scale advantages that can be reaped on the part of the resellers. The advantages are as follows:

• Resellers have the litheness of extending their business relations with customers for obtaining the capacity of delivering mass text messages.
• The provider does not bill the reseller on a monthly basis but on the other hand, the reseller does bill the consumer on monthly basis.
• Majority of the providers operating in the market do not have training staff or traveling sales individuals. Most of the resellers might have already visited their consumers so they are in a position of helping them download or register software. They also have the ability of providing the basic training required for using SMS products at the premises of the customer.
• Resellers also have the option of denting the rates of the SMS credits.

One of the most specific advantages available to the resellers is that they do not need to pay any monthly prices in becoming resellers. They also have the option of using the pricing tables of the providers as guidelines without following the same.