SMPP application: A smart tool for bulk messaging services using SMPP

Bulk messaging can be easily termed as a fun marketing campaign by using the appropriate business techniques and methodologies. To do so, one of the most used marketing protocols is SMPP and associated SMPP application. A commonly used abbreviation for short messaging peer to peer, this protocol uses an epic model to send and receive tons of SMS to the business audience. Throwing light on this model, SMPP protocol centers its functioning on two prominent entities naming SMSC and ESME.  While the former entity is known as a short messaging service center the latter entity is tagged as an external messaging entity. 

Following the standard convention, SMSC proves to be the SMPP server which is linked with numerous mobile network operators; whereas external short messaging entity can be any business applications used in the business architecture. Here it is worth citing that if the business unit desires to send and receive messages to its target audience, there must be effective communication between the above-stated entities. To establish this communication and smooth interaction between SMSC and external entities we bring in the concept of SMPP software. The SMPP software sits between SMSC and ESME acting as the pen pal and trading information to and from these entities. 

The Exchange of Information using SMPP Application 

Let us assume that you wish to implement bulk messaging services via SMPP protocol in your business marketing model. Your business application that shall interact with the bulk messaging applications can be tagged as ESME. Based on various business requirements, there might be various ESMEs, each being developed in a specific programming application. On the other hand, the designed SMPP servers are more generic and need to connect with a variety of ESMEs. However, taking into consideration the designing difference, direct communication between these two focal entities is not advisable. The SMPP application is designed in such a manner that it can exchange the information between these two entities and thus establish effective communication. 

Once this communication is established, the intended business institution is free to send and receive a tremendous number of bulk messages effortlessly to its target audience. Understanding the wide-spread network of SMPP server and telecommunication network, the business is featured to Trans-receive messages to/from any geographical location. This feature makes SMPP protocol a widely popular bulk messaging technique in the business marketing industry.

Two-way messaging with SMPP software …

Bulk messaging is widely known for its capability to enable two-way communication between business units and their target audiences. Comprehending with the above statement, not only can the business inform and update its target audience about the new products, services, offers, etc; but even the business audience can respond to the business messages and give their inputs in communication. While the business unit can send the recipients promotional and transactional bulk messages itemizing about new launches, products and services, seasonal discounts and customer information; the business audience can suggest the business unit on the sent messages, submit their votes, etc. 

To implement this two-way communication in bulk SMS services via SMPP protocol, above stated pen-pal, SMPP application performs a vibrant role. The software takes in a stream of numerous incoming and outgoing bulk messages and effectively navigates them to the business application and SMPP gateway respectively. While doing so, the specially crafted algorithm of SMPP software ensures that the transmitted and received messages are completely enacted and no bit of information is leaked or missed in the entire process of communication. This smart intelligence of the software not only makes bulk messaging via SMPP services quickly and responsive but also effective in nature.